In the ever-evolving landscape of Ibadan radio broadcasting, a new generation is reshaping the industry’s narrative. The days when the role of a General Manager was exclusively reserved for aged practitioners with donkey years of experience is long gone. Ibadan, a city steeped in cultural richness, now boasts of GeneralContinue Reading
Over the past few years, the astronomical rise in the number of radio stations in the brown roof city has been attributed to so many reasons. While the politicians attributed a conducive business environment made possible by favourable government policies as a reason, students of history were quick to remindContinue Reading
In the dynamic realm of radio broadcasting in Ibadan, the movement of On-Air Personalities (OAPs) from one station to another has become a noteworthy trend. While there are various reasons for such transitions, one significant factor contributing to this shift is the intricate balance of promotions and pecking orders amongContinue Reading
I have keenly followed the conversations around the ongoing radio transfer window in Ibadan and it has prompted me to pen this article, one that I should have written a long time before today. A Yoruba adage (paraphrased) says “Sometimes, there is time, but you do not have anything toContinue Reading
My final year thesis was an audience research which measured the listenership of select radio stations in Ibadan and one of my key findings was that radio listeners are not necessarily loyal to radio stations but that they are loyal to radio presenters to a considerable extent. However my qualitativeContinue Reading
Year 2023 has been a very unusual and challenging one for business owners all over the nation. Many organizations are compelled to take drastic measures in order to adjust to present day realities. There were stories of mass sack, retrenchment, salary deduction, relocation and unfortunate complete shutdown of some businessesContinue Reading
Dear Bayo, I hope this letter finds you well. It’s not easy for me to put these thoughts into public space, but I believe it’s important to address them openly because the situation has called for it. Our friendship in the broadcasting industry has been a rollercoaster of emotions, andContinue Reading
The last time Southwest Nigeria witnessed a radio program massively popular throughout the region was during the days of the great legends Kola Olawuyi and Gbenga Adeboye, both of blessed memory. Unlike Kola Olawuyi, famous for bizarre scary real-life stories, Gbenga Adeboye was a feel-good presenter and an extraordinary comedian,Continue Reading
At the recently concluded University of Ibadan Convocation ceremony, the spotlight extended beyond the customary cap-and-gown proceedings. Notably, a cadre of accomplished On-Air Personalities (OAPs) took center stage, receiving well-deserved academic honors. In an incomplete roster, Primus invites you to discover the compelling stories of these OAPs who, in theirContinue Reading
In the vast expanse of Ibadan’s radio waves, linguistic diversity is not a hurdle but a key feature enriching the entertainment, education, and information catered to listeners of all ages. The Ibadan radio industry, despite its size, proudly embraces a multitude of languages, offering a tapestry of choices including English,Continue Reading