Why are the mighty falling in Ibadan? Why are tested, trusted and proven brands failing in Ibadan? Is Ibadan stylishly hostile to strangers? Is Ibadan so conservative that it naturally abhors a different style? Are there gate keepers that are silently frustrating “outsiders”? Is Ibadan so peculiar that it cannotContinue Reading
Dear Sir/Madam, I hope this message finds you well. I extend my gratitude for consistently delivering excellence and commendable work in your respective stations. I urge you to recognize an essential aspect: your staff are not merely employees but the very essence of your station’s daily operations. They are notContinue Reading
By Israel Babalola In the vibrant world of Ibadan radio, where voices weave tales and melodies paint emotions, the familial bonds often hidden behind the microphone remain a mystery to many. Primus Media City, in its quest to unravel the captivating narratives of Ibadan’s On-Air Personalities (OAPs), has unearthed aContinue Reading
In the ever-evolving landscape of Ibadan radio broadcasting, a new generation is reshaping the industry’s narrative. The days when the role of a General Manager was exclusively reserved for aged practitioners with donkey years of experience is long gone. Ibadan, a city steeped in cultural richness, now boasts of GeneralContinue Reading
Over the past few years, the astronomical rise in the number of radio stations in the brown roof city has been attributed to so many reasons. While the politicians attributed a conducive business environment made possible by favourable government policies as a reason, students of history were quick to remindContinue Reading
In the dynamic realm of radio broadcasting in Ibadan, the movement of On-Air Personalities (OAPs) from one station to another has become a noteworthy trend. While there are various reasons for such transitions, one significant factor contributing to this shift is the intricate balance of promotions and pecking orders amongContinue Reading
I have keenly followed the conversations around the ongoing radio transfer window in Ibadan and it has prompted me to pen this article, one that I should have written a long time before today. A Yoruba adage (paraphrased) says “Sometimes, there is time, but you do not have anything toContinue Reading
My final year thesis was an audience research which measured the listenership of select radio stations in Ibadan and one of my key findings was that radio listeners are not necessarily loyal to radio stations but that they are loyal to radio presenters to a considerable extent. However my qualitativeContinue Reading
Year 2023 has been a very unusual and challenging one for business owners all over the nation. Many organizations are compelled to take drastic measures in order to adjust to present day realities. There were stories of mass sack, retrenchment, salary deduction, relocation and unfortunate complete shutdown of some businessesContinue Reading
Dear Bayo, I hope this letter finds you well. It’s not easy for me to put these thoughts into public space, but I believe it’s important to address them openly because the situation has called for it. Our friendship in the broadcasting industry has been a rollercoaster of emotions, andContinue Reading