My final year thesis was an audience research which measured the listenership of select radio stations in Ibadan and one of my key findings was that radio listeners are not necessarily loyal to radio stations but that they are loyal to radio presenters to a considerable extent. However my qualitativeContinue Reading
Year 2023 has been a very unusual and challenging one for business owners all over the nation. Many organizations are compelled to take drastic measures in order to adjust to present day realities. There were stories of mass sack, retrenchment, salary deduction, relocation and unfortunate complete shutdown of some businessesContinue Reading
Dear Bayo, I hope this letter finds you well. It’s not easy for me to put these thoughts into public space, but I believe it’s important to address them openly because the situation has called for it. Our friendship in the broadcasting industry has been a rollercoaster of emotions, andContinue Reading
The last time Southwest Nigeria witnessed a radio program massively popular throughout the region was during the days of the great legends Kola Olawuyi and Gbenga Adeboye, both of blessed memory. Unlike Kola Olawuyi, famous for bizarre scary real-life stories, Gbenga Adeboye was a feel-good presenter and an extraordinary comedian,Continue Reading
At the recently concluded University of Ibadan Convocation ceremony, the spotlight extended beyond the customary cap-and-gown proceedings. Notably, a cadre of accomplished On-Air Personalities (OAPs) took center stage, receiving well-deserved academic honors. In an incomplete roster, Primus invites you to discover the compelling stories of these OAPs who, in theirContinue Reading
In the vast expanse of Ibadan’s radio waves, linguistic diversity is not a hurdle but a key feature enriching the entertainment, education, and information catered to listeners of all ages. The Ibadan radio industry, despite its size, proudly embraces a multitude of languages, offering a tapestry of choices including English,Continue Reading
One of the key recommendations made by the National Guild of Radio Managers to the National Broadcasting Commission (NBC) in the buildup they to the review the current 8th Edition of Nigerian Broadcasting Code is the inclusion of License mapping as a criteria for licence purchase by prospective broadcast licenceContinue Reading
The practice of journalism has deep and firm roots in Nigeria: it is like a big tree with many branches. Some of the branches focused on sports, politics, finance and the economy, aviation, energy, entertainment, education, agriculture, maritime services and even journalism itself. However, there is no branch of journalismContinue Reading
By Israel Babalola The era of giveaways, where businesses and individuals offer free items or services as part of promotional campaigns, has been in full swing for some time now. This trend has significant implications for broadcasting, particularly in terms of marketing and audience engagement. One of the primary meansContinue Reading
Some Male OAPS with Braided/Dread locked hair in South West, Nigeria Michael Adelakun Lumee -32FM Ibadan Lumee is a Multi talented On-air-personality of one of the humorous radio station in the big city of Ibadan, 32FM. The vibrant talent who is also famous for his humorous content creations on socialContinue Reading