In the dynamic realm of radio broadcasting in Ibadan, the movement of On-Air Personalities (OAPs) from one station to another has become a noteworthy trend. While there are various reasons for such transitions, one significant factor contributing to this shift is the intricate balance of promotions and pecking orders among OAPs. An often-overlooked aspect is the role of OAPs broadcasting in indigenous languages and the oversight they face in managerial pecking orders.
Similar to the dynamics seen in football teams, where player hierarchy and captaincy decisions impact team morale, promotions within broadcasting stations can influence the stability of the on-air team. OAPs broadcasting in indigenous languages may feel particularly overlooked, facing challenges in climbing the promotional ladder despite their crucial role in driving station traffic and revenue.
The analogy extends to the pecking order within broadcasting teams. OAPs proficient in indigenous languages, who often connect more intimately with local audiences, may find themselves relegated to subordinate positions when it comes to managerial roles. This oversight can lead to dissatisfaction and may prompt these talented individuals to seek opportunities where their skills and contributions are fully recognized.
One notable mistake observed in the industry is the tendency of radio CEOs to underestimate the impact of OAPs broadcasting in indigenous languages. These individuals, who play a pivotal role in driving station traffic and bringing in substantial income, are sometimes excluded from managerial positions. This oversight not only hampers the growth potential of the OAPs but also undermines the station’s ability to connect authentically with its audience.
The failure to acknowledge the unique contributions of OAPs broadcasting in indigenous languages can lead to a ripple effect within the station. As these individuals feel undervalued, their motivation and creativity may wane, potentially affecting the quality of broadcasts and diminishing the station’s appeal to its core audience.
Acknowledging and Addressing the Issue:
Recognizing the oversight in managerial pecking orders is the first step toward rectifying this issue. Radio CEOs should appreciate the immense value that OAPs in indigenous languages bring to the station, not just in terms of audience engagement but also as key revenue drivers. By acknowledging and addressing this discrepancy, broadcasting stations can foster a more inclusive and rewarding environment for all OAPs.
As the landscape of Ibadan OAPs continues to evolve, it is crucial to address the challenges associated with promotions, shifts in pecking orders, and the overlooked contributions of those broadcasting in indigenous languages. Embracing diversity and recognizing the unique skills each OAP brings to the table will not only contribute to a healthier work environment but also enhance the station’s ability to resonate with its audience on a deeper level.
Written by :
Femi Ajiboye (Balogun Sport)
Rave FM/ WSTV,
Osogbo, Osun State.