In a congratulatory letter to Dr. Tope Odetayo on securing a new radio station license, Olasupo Olaoluwa Saidi, a radio observer, cautions against following the mainstream trend. Encouraging Dr. Odetayo to break away from the “copy and paste” programming prevalent in the industry, Saidi suggests a bold move towards a sports-focused format dedicated to the city of Ibadan.
Emphasizing the potential of a sports-centric approach, Saidi envisions a unique station that not only stands out but also becomes a valuable resource for the local community. By providing in-depth coverage of local sports teams and events, the station could carve a niche and become a trusted source for sports enthusiasts in Ibadan.
The letter advises Dr. Odetayo to invest in creating a strong programming schedule, assembling a talented on-air team, and fostering relationships with local sports organizations to make the sports-focused station a reality.
Read the letter below:
Dear Chief Tope Odetayo,
Congratulations on your new radio station license. I know this is a major milestone for you, and I hope you achieve great success in this endeavor.
However, I must caution you against joining the “bandwagon” of radio stations that are all doing the same thing. While it may be tempting to follow the crowd, this is not the best way to stand out and differentiate yourself. There are already so many stations doing “copy and paste” programming, and you don’t want to be just another station that blends in with the rest.
Instead, I urge you to consider making your station a sports-focused station dedicated to sports fans in and around Ibadan. This would be a unique and exciting direction for your station, and it would set you apart from the other stations that are simply following the same formula.
Imagine the possibilities of creating content that is uniquely focused on sports and tailored to the interests of sports fans in the city of Ibadan . This could be a truly special station that stands out from the crowd and engages your audience in a unique and meaningful way.
In addition to the potential benefits for your station, I also believe that a sports-focused station could be a valuable resource for the local community. By providing in-depth coverage of local sports teams and events, you could become a trusted source of information and entertainment for sports fans in the city. And who knows, you could even become the “go-to” station for all things sports in Ibadan!
I understand that this may seem like a risky or unconventional approach, but I believe that it could be a truly rewarding and successful endeavor.
Of course, in order to make this station a reality, you will need to put in the hard work and dedication required to create a successful sports station. This will include developing a strong programming schedule, building a talented team of on-air talent, and cultivating relationships with local sports organizations. But I believe that with your vision and commitment, you can make this happen.
I know this is a lot to take in, and I’m sure you have many questions and concerns. But I hope you will consider my suggestion and give it the consideration it deserves.
Olasupo Olaoluwa Saidi