The Group Chief Executive of the Crest Media Group, Adeolu Gboyega, well known as “BBR” has opined that many radio stations do not take congnisance of the fact that each programme genre has certain percentage in overall programming.
Gboyega made this known via the social media comment section on the post of Israel Babalola, an Ibadan based media analyst and practitioner, who opines that, “It is high time Ibadan radio stations reduced their programmes and give time to Music as part of programming!
According to the ‘Big Boy on Radio’, as fondly called, “…With the high and increasing cost of keeping stations afloat? My brother, that may not be a priority now
He further stated that, “…The reality is that the younger folks want more music, less talk. Fantastic idea but unfortunately they don’t have money. 90% approach stations for partnerships than actual running of commercials. In our kind of demographic therefore, contents that can help increase the financial base of the station will be the worry of the manager. In cosmopolitan environments where music stations thrive, the have access to the big time advertisers and opportunities that will make the “small sales” less fascinating and so can stay afloat.
“During the last Governorship election, a particular candidate made an offer of 750 slots of advert on my station. Will I jettison that for some music that won’t pay my staff salaries at the end of the month? It is even restful for OAPs to play more of music. Talking on radio is alot of work for deep minds though but the business indices won’t just allow”
“There should be music shows for balancing. The truth is that so many stations do not take congnisance of the fact that each programme genre has certain percentage in overall programming. I was referencing just playing music away in my earlier submissions. Also, it is important for presenters to sign off 5mins to the end of the show to allow for short music break too. There are so many things affecting programming these days. Some contents are even placed wrongly. Good contents. Wrong timing.” He added.
