Ever wonder what it takes to really make it in the world of Nigerian broadcasting? We sat down with Olakunle Balogun, the man steering the ship at Eagle 102.5 FM Ogun, and let me tell you, his story is way more interesting than just reading a resume.
He’s not just a “Head of Station” – he’s the man behind the mic on “Frontline,” talking about everything from politics to what’s happening in your neighborhood.
We wanted to know, what makes him tick? How did he go from campus radio to running a whole station? And, most importantly, what does he really think about where Nigerian media is headed?
Get ready for some honest talk about the ups, the downs, and the “don’ts” of broadcasting, straight from a man who’s seen it all. Let’s get to know Olakunle.
Can we meet you, sir?
Sure you can, I am Olakunle Balogun, a dedicated broadcast journalist and media strategist with extensive experience in both operational and managerial roles within the media industry. My career spans various aspects of media enterprise and business management, showcasing my versatility and commitment to the field. Beyond media management, I am also an expert in broadcast media technology, with a strong background in the ICT industry.
Currently, I serve as Head of Station at Eagle 102.5 FM Ogun, where I oversee operations, ensure seamless broadcasting, and manage a talented team of media professionals. Under my leadership, the organization continues to uphold its reputation for delivering high-quality content that resonates with its audience. Educationally I hold a Bachelor’s degree in Mass Communication from Babcock University, and a Master’s degree in Media and Communication Studies from Afe Babalola University (ABUAD). With a PhD in-view.
In addition to my administrative responsibilities, I remain actively engaged on air. I host ‘Frontline’, a daily socio-economic and political talk show on Eagle 102.5 FM. This hour-long program airs on weekdays at 9 am and is designed to clarify issues of public interest across local, national, and international levels.
What inspired you to pursue a career in broadcasting, and how has the journey been so far?
A career in broadcasting is often fuelled by a passion for communication and a commitment to informing, educating, or entertaining an audience. Many broadcasters develop their interest through early exposure to media, public speaking, or journalism, while others draw inspiration from industry role models. From an early age, I was captivated by the power of media and communication. My passion for broadcasting deepened during my time at Babcock University’s campus radio station, Babcock University FM (now Hope FM), where I actively engaged in media-related activities such as news reporting, presenting, and managing the technical aspects of school broadcasts. As I delved into ICT, I discovered the strong connection between technology and media, further solidifying my enthusiasm for broadcasting.
The journey so far has been both exciting and challenging. Transitioning from learning the basics to working in real broadcast environments required adaptability, resilience, and continuous skill-building. I’ve had to keep up with the fast-evolving media landscape, master new technologies, and develop strong communication skills. There have been moments of pressure, especially when dealing with tight deadlines and live broadcasts, but each challenge has strengthened my ability to think on my feet and remain composed under pressure.
Despite the hurdles, broadcasting has been a deeply fulfilling career path. Engaging with audiences, telling impactful stories, and leveraging technology to enhance media production have made the experience rewarding. Every opportunity to learn, grow, and contribute to the industry reinforces my passion for the field. Looking ahead, I’m excited to continue evolving with the industry, embracing new trends, and making a meaningful impact through broadcasting.
What do you enjoy most about being a broadcaster?
One of the most fulfilling aspects of being a broadcaster is the ability to make a meaningful impact. Through media, broadcasters can influence public opinion, raise awareness on critical issues, and drive positive change in society. Whether it’s shedding light on social injustices, educating the public on important topics, or giving a voice to the voiceless, the role of a broadcaster extends beyond entertainment to shaping narratives and inspiring action.
Additionally, broadcasting offers continuous opportunities for personal growth. It encourages lifelong learning, enhances communication skills, and keeps professionals engaged with current events and emerging trends. The dynamic nature of the industry challenges broadcasters to adapt, think critically, and refine their storytelling abilities, making it both an intellectually stimulating and rewarding career.
What qualities do you think make a great broadcaster, and how do you cultivate these qualities in yourself?
Honestly, as a broadcaster, the key focus isn’t just about being great on air but about maintaining professionalism and effectively engaging your audience. A successful broadcaster understands that credibility, ethics, and audience connection are what truly sustain a lasting career in the industry. Without professionalism and engagement, even the most skilled broadcaster may struggle to build a loyal following or make a meaningful impact.
To help achieve this, I have identified my five “Don’ts” of broadcasting—common pitfalls that should be avoided to uphold professionalism and audience engagement. By steering clear of these mistakes, you can enhance your credibility, foster trust with your audience, and create a more compelling broadcasting presence. Ultimately, it’s not just about being a great broadcaster but about consistently delivering quality content with professionalism and audience engagement at the core.
1. Don’t Neglect Preparation
Avoid going on-air without proper research, scripting, or understanding of the topic. Lack of preparation can lead to mistakes, misinformation, or awkward pauses.
2. Don’t Disrespect Your Audience
Avoid talking down to or disregarding audience preferences, feedback, or cultural sensitivities. Broadcasting is a two-way connection, and respect is key to building trust.
3. Don’t Rely on Filler Words
Excessive use of “um,” “uh,” or repetitive phrases can distract listeners and diminish credibility. Practice speaking clearly and confidently.
4. Don’t Ignore Technical Quality
Poor sound quality, bad lighting (in video), or unreliable equipment can ruin the audience experience. Always test your setup before going live.
5. Don’t Cross Ethical Lines
Avoid sharing unverified information, using offensive language, or displaying bias. Broadcasting comes with a responsibility to inform, entertain, and engage ethically.
By avoiding these pitfalls, you can maintain professionalism and create a more impactful broadcasting presence.
What challenges have you faced in the broadcasting industry, and how did you navigate them?
Challenges in the broadcasting industry vary, but some common ones significantly impact media operations. Funding and revenue generation remain major hurdles, as many broadcasters struggle to secure financial stability in an increasingly competitive landscape. Traditional revenue sources, such as advertising and sponsorships, are often unpredictable, making it essential to explore alternative income streams. Diversifying through digital monetization, subscription models, and content syndication can help sustain operations and reduce financial vulnerabilities.
Regulatory and political constraints also pose significant challenges. Broadcasting is subject to strict government regulations, licensing requirements, and, in some cases, political influence. Navigating these constraints requires a careful balance between compliance and journalistic integrity. Media organizations must stay updated on regulatory policies, ensure adherence to broadcasting standards, and maintain editorial independence to avoid conflicts that could jeopardize their credibility or operations.
Another critical challenge is misinformation and ethical concerns in news reporting. In the digital age, the rapid spread of fake news threatens public trust in media organizations. To combat this, broadcasters must implement rigorous fact-checking protocols, verify sources before dissemination, and promote transparency in reporting. Upholding strong editorial standards and fostering a culture of ethical journalism are key to maintaining credibility and audience trust in an era of information overload.
If not a broadcaster, what would have been your current profession?
If I weren’t a broadcaster, I would likely be fully immersed in a career in ICT. As a practicing broadcaster and ICT expert, my passion for both fields began during my school years. My interest in technology was sparked by my roommate, a computer science student, from whom I learned extensively. By my third year, I was already assisting with assignments and solving technical problems.
My deep conviction that mass communication cannot thrive without technology motivated me to explore ICT further. Recognizing the growing intersection between media and technology, I pursued various IT certification courses to enhance my expertise. This strong foundation has enabled me to seamlessly integrate both professions, leveraging technology to enhance broadcasting.
However, if I had to choose a single path, ICT would have been my primary focus. The dynamic nature of technology, its problem-solving potential, and its vast opportunities continue to fuel my enthusiasm. While broadcasting remains a core part of my career, my ICT background allows me to bring innovation and efficiency to the media space.
In your own experience, what do you think to be the unique point of the Ogun Broadcast Industry?
The unique point of the Ogun broadcast industry lies in its strategic location, diverse content offerings, and strong influence on both regional and national audiences. Being close to Lagos, Nigeria’s media hub, Ogun State benefits from a blend of urban and rural perspectives, creating a dynamic media landscape.
Additionally, Ogun broadcasters are known for their deep connection to grassroots reporting, cultural preservation, and a balance between indigenous and modern programming. The industry also plays a crucial role in educational content, governance awareness, and promoting local businesses, making it a vital part of the state’s development.
If you have an opportunity to change the broadcast narrative in Nigeria, what would it be?
If given the opportunity to reshape the broadcast narrative in Nigeria, my focus would be on accuracy, inclusivity, and development-driven journalism. Promoting fact-based reporting would be a top priority, ensuring that news is grounded in verified information rather than sensationalism or political bias. This would help combat misinformation and build public trust in the media.
Additionally, I would encourage accountability by strengthening investigative journalism. Holding leaders and institutions responsible for their actions is crucial for good governance. However, beyond exposing issues, the media should also highlight success stories, innovative solutions, and positive developments to inspire progress and national growth.
Finally, fostering inclusive storytelling is essential. Giving a voice to underrepresented communities, addressing diverse perspectives, and ensuring balanced representation in the media would create a more unified and informed society. By prioritizing accuracy, accountability, and inclusivity, broadcasting in Nigeria can become a powerful tool for national development.
What advice would you give to young people aspiring to become broadcasters, especially in Nigeria?
For young Nigerians aspiring to become broadcasters, acquiring the right education and training is crucial. While a degree in Mass Communication, Journalism, or a related field can provide a strong foundation, hands-on experience is equally important. Enrolling in broadcasting courses, attending workshops, and securing internships at media houses can help develop practical skills. Gaining exposure to real-world broadcasting environments enhances technical know-how and builds confidence in front of the microphone or camera.
Resilience and adaptability are essential traits in the Nigerian broadcasting industry, where competition is high and opportunities can be limited. Aspiring broadcasters must stay persistent, continuously refine their skills, and embrace industry changes, such as the shift towards digital and online media. Challenges such as financial constraints, regulatory hurdles, or limited access to broadcasting platforms may arise, but staying determined and open to learning will help overcome these obstacles.
Ethics and professionalism should never be compromised in broadcasting. Integrity is the foundation of a successful career, and credibility takes years to build but can be lost in an instant. Avoiding misinformation, maintaining objectivity, and adhering to journalistic ethics will set young broadcasters apart. Staying informed about current affairs, trends, and industry developments is also essential. Reading widely, following the news, and understanding diverse topics—from politics to entertainment—will ensure relevance and versatility. With passion, dedication, and continuous learning, aspiring broadcasters in Nigeria can carve out successful careers and make a lasting impact in the industry.