In broadcasting space, there are few names, especially young broadcasters as synonymous with rapid growth as Victor Ogundeji, popularly known as “Omo Baba Onipako.”
With a career spanning over six years, Victor has made a significant step in the industry, breaking barriers and pushing boundaries. From his humble beginnings in Ibadan to his current role as General Manager of Lead Radio, Victor’s journey is nothing but an encouragement to the young media practitioners.
In this exclusive interview conducted by Temitope Akinkuolie, we looked into Victor’s life, exploring his upbringing, educational journey, and the moments that shaped his remarkable career. From his first days as a pidgin sport presenter to his current role as a morning show host, Victor shares the lessons he’s learned, the challenges he’s faced, and the values that have contributed to his success.
Join us as we uncover the story behind the man – Victor Ogundeji, the radio sensation behind “Omo Baba Onipako.
Could we have the pleasure of meeting you, sir? Could you please share insights into your upbringing and educational journey?
Growing up in a big family with four brothers and four sisters was lively and fun. I started my schooling in Ibadan at Temilade Primary School. Later, I went to Sedepo International College for secondary school. Finally, I studied psychology at the University of Ibadan, where I learned about the human mind and behavior.
How did your media career kick off?
My radio career kicked off at Petals 102.3 FM in 2016, where I started as a pidgin sport presenter. I owe a lot to individuals like Mr. Peter Omoh, Mr. Chike, Mr. Akin, and the then General Manager, Mr. Dotun Saseyi, who gave me the opportunity to host a 30-minute show at just 21 years old. They mentored me in various ways, and observing them taught me a great deal. In 2019, I transitioned to Lead Radio 106.3, where I began presenting the station’s first pidgin news program, “Aproko Shelement,” initially with my co-host Mercy Uppa, and later with Jovita Nyemeji. By 2023, the show had grown significantly, evolving into the morning show, “Early Momo,” airing from 6 am to 9 am. I now co-host this show with the brilliant analyst, Comrade Adeyemi-Urban Culture . It’s been an incredible journey filled with emotions and challenges, especially considering that at the time, many radio stations in Ibadan were hesitant to employ or feature a pidgin show. However, my CEO, Mr. Koyin Owoeye, and Mr. Rob believed in me and provided the support needed to make the show a success.
What inspired the name “Omo Baba Onipako”?
The inspiration behind the name “Omo Baba Onipako” comes from my father, Ademola Ogundeji, who is the CEO of JAO Nigeria Trading Company, a plank and sawmill company. He is my biggest influence, and I am incredibly proud of him. His journey is truly inspiring, as he defied the odds to become a successful businessman. Starting as a young boy who worked tirelessly on farms to pay off family debts, he had to halt his education at Form 4. Despite these challenges, he became the youngest successful sawmill businessman of his time, owning sawmills in various cities. I proudly refer to myself as the “son of the man that sells planks,” which is what “Omo Baba Onipako” .
Could you recount a particularly embarrassing moment during your career?
One particularly embarrassing moment during my career was on my first day presenting solo on air. As a novice still learning the ropes, I had prepared plenty of stories for my 30-minute sports show, thinking it would be enough to fill the time. However, when the moment came, I was overcome with nerves, realizing that countless listeners would be tuning in live. To my dismay, I managed to finish all my prepared stories within the first 10 minutes, leaving me with a daunting 20 minutes to fill. I was at a loss for what to do next, and looking back, I can’t help but laugh at the situation. It’s a memory that reminds me of how much I’ve grown since then, and I’m grateful for the experience.
What key values do you believe are essential for success in broadcasting? Explain the feelings when you were appointed as the General Manager of Lead Radio.
As the General Manager of Lead Radio, I’ve encountered various challenges, but one significant lesson I’ve learned is that my way isn’t always the best way. It’s essential to trust and believe in my team members. While I may lead the station, I recognize that my team isn’t just there to follow orders; we’re a team, and their input is invaluable for the station’s success. I’ve had to shift from a mindset of simply giving orders to one of collaboration and consultation. This role has taught me the importance of being there for my team in every aspect and serving them rather than just bossing them around. It’s been a journey of unlearning and relearning, and I strive to approach my role with humility and selflessness.
What challenges have you faced, and what lessons have you learned in your role as General Manager of Lead Radio?
Essential values for success in broadcasting include consistency and hard work. Despite not having the same skill set as others in the industry, I make up for it with relentless dedication and effort. I believe in always showing up, even when I don’t feel like it, and pushing myself to work harder than others, constantly striving to improve.
When I was appointed as the General Manager of Lead Radio, it was a surreal moment. I hadn’t expected such a significant promotion at this stage of my career, considering I hadn’t even spent a decade in the industry. While I felt excited internally, I couldn’t fully indulge in celebration because I knew the immense responsibility that lay ahead. This promotion brought with it a mix of emotions—excitement, anxiety, and a sense of determination. I understood that the work doesn’t stop with this new role; if anything, it intensifies, leading to sleepless nights as I grapple with the challenges and responsibilities that come with the position.
If you hadn’t pursued a career in media, what profession would you have chosen?
If I hadn’t pursued a career in media, I would have likely pursued a career as a professional basketball player.
Who is Victor Ogundeji when he’s off Mic?
Off the mic, I’m a shy but goofy individual (when you get to know me personally) with an open mind.
What advice would you offer to your colleagues?
My advice to my colleagues would be to embrace healthy competition as it fosters growth within the industry. Additionally, always strive to be a good person, both professionally and personally.