The imperative has been laid upon the media to employ a strategic approach in depicting Nigeria’s image on the global stage. Rafiu Ajakaye, Chief Press Secretary to the Kwara State governor, emphasized the need for a national rebranding strategy during his address in Ilorin. He urged the Nigerian media to focus on projecting the positive aspects of the country internationally while maintaining accountability.
Speaking at the grand finale of the Correspondents’ Chapel of the Nigeria Union of Journalists’ press week, Ajakaye stressed the importance of rebuilding Nigeria’s image, cautioning that the current narrative paints the nation as a failed state. In his keynote address titled “Role Of The Media In Nigeria’s Soft Power Conundrum,” he acknowledged the watchdog role of the media but advocated for a balanced approach that upholds patriotism, holds the government accountable, and minimizes negative publicity.
Abdulhakeem Garba, chairman of the correspondents’ chapel, emphasized the media’s influential role as a soft power in nation-building. He highlighted the media’s ability to shape public opinion and impact social, cultural, and political dynamics globally.