Media outfit provides N2m advertising support to women-led SMEs, pre-seed startups

A Media Advertising company, Nimbus, says it will provide marketing and advertising support worth N2 million to 10 women-led Small and Medium Enterprises (SMEs) as well as pre-seed startups across several sectors of the economy.

Mr Wale Adegoke, Chief Executive Officer (CEO) of Nimbus Media Ltd., said in a statement on Wednesday in Abuja that the beneficiaries would be selected through a public call for entries.

“Nimbus Aid Project is focusing on SMEs and Tech startups this year; we are targeting pre-seed start-ups and small-to-medium-sized enterprises.

“The selection will be done in collaboration with our partners, TechCabal and the Lagos State Employment Trust Fund (LSETF)” Adegoke said.

According to him, the company is also partnering with marketing and advertising magazine and Marketing Edge which are expected to provide advertising support to the Nigerian SMEs.

Adegoke further stated that the organisation through its collaborators hoped to boost the advantages accruing to the eventual 10 beneficiaries of the company’s Aid Project this year.

He also said that some partners had committed to providing training, media support, and other business support to the project winners.

“Since its launch in 2016, the Nimbus Aid Project (formerly Nominate a Charity) has supported eligible organisations committed to educating, enabling, and empowering their communities by offering advertising support on its Nimbus digital screens across Nigeria.

“We provide businesses with the requisite coverage and exposure to raise awareness for their company since they often cannot afford marketing expenses.

“By working with such established partners, we are confident that the project will gain from the expertise of our partners.

“We are also excited about the amplification opportunities that come with this, as it will help our finalists and eventual winners increase awareness about their businesses,” Adegoke said.

A past beneficiary of the Nimbus Aid Project in 2018, Siddiqah Foundation, commended the project organisers saying: “We found that we got more brand awareness and visibility for our projects. The Nimbus Media Aid helped more people support us as they became more aware of our work.”

Another past beneficiary, Strap and Safe Child Foundation, said: “The support we got from Nimbus Media gave us exposure, a wider platform and informed the populace of what we do at Strap and Safe Child Foundation.”


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