The Head of Programmes at Solutions 93.9 FM, Tunde Adedokun, who’s a Yoruba broadcast journalist and content creator spoke with Primus Media City about the proliferation of Radio station in the city. The former Space FM staff is now the regular anchor of Soro Soke, Awujo Ololufe, among others on the newly established radio platform, Solutions FM, Ibadan, Oyo state.
Can we meet you sir?
I’m Tunde Adedokun, a broadcast journalist, contents provider, script writer, movie director, and also a Realtor. I studied mass communication at the polytechnic Ibadan (HND).
Sir, How and when did you get into the media industry?
I started my carrier in entertainment industry with acting as a member of ANTP in year 2003 with my Boss Tolu Adepoju know as coach Tolu. In the process I am also a team member of FAPAC entereducate group at Adesola orita aperin Ibadan. Fapac is an NGO group where they focused on educating people on HIV then. Entereducating group use cultural dancing and drama to entertain and educate audience. In year 2005, I joined my Boss Aderemi Adetoro Imoyosola at radio Nigeria Ibadan (ORE ARA ILU) as training. He thought me what I’m doing till date.
What’s your view on the lucrative business of Radio in Ibadan?
I loved the way New radio stations are coming to Ibadan. 1. It will create employment. 2. It will give rooms for young talents to grow. 3. Competitions in any business helps professional to be treated well. 4. It will expand the business opportunities in Ibadan.
It’s also has disadvantages
1. Business men only have access to establish private radio station and 90% of them don’t know anything about broadcasting, the ethics and law. They want to make their money rapidly, this might allowing professionalism to die in the industry.
Imagine some radio stations are full of presentation arrogance. They were given audience what they want instead of what they needs.
Do we still need more radio in Ibadan?
Yes! more radio is still needed, even 50 radio stations can’t serve Ibadan because of its largest.
Sir, if not radio what would have been your chosen career?
If not radio I would have been a soldier by now. In 2005 that I choose radio I’ve been taken a move to join Nigeria army also, but unfortunately it was proving abortive. Also radio didn’t give me full attention to movie industry. But in future I’ll be back to film industry in different ways.
Advice to your colleagues and upcomings, sir!