Acceleration of Digital Marketing in Ibadan Media Space

By Israel Babalola

Advancement of technology birthed digital marketing in our society today. Digital marketing is a marketing initiative that utilizes internet and online based digital technologies, and, media platforms to promote products and services in the community.

Digital marketing, also known as Online marketing, centers on reaching prospective customers across multiple online platforms, and, encapsulates itself in the following: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Influencer Marketing, Content Automation, Campaign Marketing, Data -Driven Marketing, E-commerce Marketing, Social Media Marketing, Social Media Optimization, E-mail Direct Marketing, Display Advertising, E–books , and Optical Disks, to mention few.

Certainly, the development of technology, birthed the acceleration of Digital Marketing. In Ibadan, many companies, products and services have gained promotion amidst customers, via online marketing. It enables conversations from customers and producers, other than the “one way” form where the producer alone does the communication, particularly in the traditional marketing technique.

Although, digital marketing is very broad with inevitable effectiveness on business, which is why many organizations hire digital expert to manage their online marketing; it is a great tool for any businesses, organizations, companies, etc,. In digital marketing, the audience is rightly targeted, and results are very obvious to the initiator.

Traditional media such as Radio, newspaper/magazine print, TV and direct mail as part of multichannel marketing communications are more successful when combined with digital marketing. Therefore, digital marketing has come to stay as a means for personal or business promotion with quick domination amidst other forms of marketing.

Ibadan is a city to look up to in the contemporary world when it comes to doing online media marketing. The city would not want to be left out in developing their media space, catching up with new inventions per time and season.

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