In broadcasting today, call-in is a programme format in which viewers or listeners are invited to make their opinions known through telephone, which is majorly in respect of a specific discourse on such programme. Likewise we have some programme where the producer or anchor do not allow phone-in session, but clinically analyze, dissect and inform his or her audience on a specific subject matter.
There has been arguments in some quarters that Call-in programmes breed laziness among presenters, while another school of though believes a presenter has no monopoly of knowledge, therefore opinion of listeners on issues should be entertained.
WHICH DO YOU SUBSCRIBE TO?
Primus Media City will love to know which one you will prefer in a Broadcast programme. Call-in or No Call-in?