WAZOBIA
The Perils of Misnaming:
Why many Ibadan Radio Programs Sometimes Get It Wrong
I was listening to one Radio station yesterday evening and the program that was Airing at that time was ” Kinikan Wazobia”.
Immediately I heard the name of the Program, I became more interested in listening to it but unfortunately, there was nothing WAZOBIA about that program.
My own expectations of WAZOBIA Show is a program on which the 3 major Nigerian Languages (HAUSA, IGBO and YORUBA) will be the languages of Presentation.
Many Radio and Television stations run such a program effectively by involving Native Speakers of those Languages who are as well broadcast Professionals.
Funnily, this particular Radio program has 2 Anchors and 3 Analysts.
Now, here is where my disappointment started:
Anchor 1- speaks Yoruba
Anchor 2-speaks English
Analyst 1- speaks Yoruba
Analyst 2- Speaks Elementary English
Analyst 3 – speaks Yoruba
So, I became so confused as to why this Station named the program “Kinikan WAZOBIA” when it’s evident that there is nothing WAZOBIA about it.
This is what prompted me to Write this Open Letter to Directors/Heads of Programs of Radio stations especially in Ibadan.
XXXXXXXX XXXXXXXX XXXXXXXX
Radio program names are more than just titles; they’re the first impression, the calling card, and a crucial element in attracting listeners. A well-chosen name can be catchy, informative, and instantly convey the show’s essence. However, when a program is misnamed, it can lead to confusion, missed opportunities, and ultimately, a less successful show.
Why Do Misnomers Happen?
Lack of Clarity: Sometimes, the name fails to accurately reflect the program’s content. A show about local news might be called “The Global Beat,” misleading potential listeners.
Lack of Originality: Generic or uninspired names fail to stand out in a crowded radio market. “The Morning Show” or “The Afternoon Drive” offer little to differentiate the program from competitors.
Targeting the Wrong Audience:
A name might inadvertently appeal to the wrong demographic. A show about serious current affairs might be called “The Fun Bunch,” deterring potential listeners.
Internal Miscommunication: Misunderstandings between program directors, on-Air Talent, and marketing teams can lead to names that don’t accurately represent the show’s vision.
The Consequences of Misnaming:
Confusion and Disappointment:
Listeners may tune in expecting one type of program and be disappointed by what they hear, leading to frustration and a loss of interest.
Missed Opportunities: A misleading name can prevent the program from reaching its target audience. For example, a show about independent music might be named “Oldies Gold,” repelling younger listeners.
Damaged Credibility: If a program consistently fails to live up to its name, it can damage the station’s credibility and erode trust with listeners.
Reduced Marketing Effectiveness: Marketing campaigns built around a misleading name will be less effective, wasting resources and potentially alienating the target audience.
N’ibadan yii naa la ti ri Radio Programs titled “Kinikan Akanda” and Week-in week-out the Guests on such Shows are Able-bodied Pastors , musicians and Politicians with unrelated portfolio.
At the same time, I’ve also seen where “World News” on a Radio station is filled with Nigeria Local News stories that don’t have any international relevance.
Se World News naa niyen ?
Kudos to Station Managers that are doing it well + the Ones that will take Corrections.
ωσкιℓυмσ
2025-01-16